Construction Expo South East 2018 is very excited to be partnering up with The Digital Garage from Google - a digital skills training platform to assist you in growing your business, career and confidence, online. Furthermore, a Google digital expert is coming to teach you what is needed to gain a competitive advantage in the ever changing digital landscape, so come prepared to learn and ask questions, too.
Alice Mansergh, Director of Google Marketing Solutions for UK and Ireland, said 'Google's products and free digital training are a growth engine for people and businesses up and down the country. So, if you live in or around the South East and you want to boost your career, or turbocharge your business, please join us at our Digital Garage and talk to our experts. We can help you connect to new customers, help boost your productivity or improve your employability no matter what field you work in.'
10.15 am Build a Digital Marketing Plan
Create a digital marketing strategy for your business and understand the digital marketing channels
Find out how to build a bespoke digital marketing plan for your business and ways to measure its success. What are the main digital channels that are available
And what goals can they help you achieve. At the end of this session you will be able to creat a practical, realistic digital strategy that works for you and gets results
11.30 am Introduction to Digital Advertising
How to set set up online advertising campaigns while increasing your business visibility and engaging with customers across digital and social platforms
Social is a highly effective way to grow your business, but knowing where to start can be tough. Discover how to use Search, Social and Display advertising using a simple, straightforward approach.
You will find out how to not only develop an advertising plan for your business, but also know whether it’s delivering results.
12.45 pm Know your Business with Data Analytics
How to set up an analytics account with Google Analytics to define your business goals and discover insights
Take the guesswork out of digital marketing by hearing how you can measure your business performance online.
How web analytics can empower you to make data-driven decisions for your business Plus all the different insights available through Google Analytics, trends Search and how to interpret the data