Google sessions in the Digital Hub at the South East Construction Expo 
 
        
 

10.30 am - Digital Marketing Strategy
A digital marketing strategy is an integral component to growing your business online. Learn how to build a digital marketing strategy for your business by learning about the different digital marketing channels available and how they can be applied to your business objectives.

You will learn

  • The role digital marketing plays in a business 
  • Different digital marketing channels to find and engage with customers 
  • A template for building a digital marketing strategy


11.45 am - Get Started with Digital Advertising 
Digital advertising can help your business find new customers online. Apply or expand your digital advertising channels.  Learn about search, social and display advertising, and the different ways these channels can support a digital marketing strategy.

You will learn

  • What is search advertising, and how to get started 
  • Different approaches to social media advertising 
  • How you can use display advertising in a campaign


2.00 pm - Social Media Strategy
A social media strategy can help you measure the success of your online posts. Join us for a session and find out how you can build a social media strategy into your business plan. 

You will learn

  • How social media can help you reach new customers online 
  • The building blocks of a simple social media strategy 
  • Tools that can help you save time when creating social posts

 

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